IBM Power Systems did two rounds of event activations with Carmichael Lynch. The first was a ride in a supercar through downtown Dallas. It was loud and fancy and people loved it. The second was a booth that spun a new “relaxing” treatment in front of attendees while they got a chair massage. It was so much fun to build, super wacky at the tech conferences, and got a lot of attention.

I produced these events (including coordination with the expo organizers, booth staffing, and builds) and also made these production designs that were questionably helpful for the clients and vendors to see what the creative team was thinking. The one in the header was an aborted proposal with one intense British YouTuber.